CLIENT: Coca-Cola CATEGORY: Exhibition SERVICES: Concept Development, Curation, Production
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Milk Gallery prouds to present Coca-Cola 125th year exhibition.
In commemoration of its 125th anniversary, Coca-Cola has enlisted Istanbul-based gallery Milk to create one-of-a-kind exhibition concept at the santralistanbul – a modern arts and cultural complex in Turkey.
Milk exhibited the brand’s heritage in 3 stages; Past – Now and Future. Milk has transformed santralistanbul’s Galeri 1 into an immersive environment by curating the multidisciplinary creative agency Antilop for the Future Room Concept. Antilop transformed a 90-square-meter-sized space that boasts a 270-degree projection system, giving visitors a one-of-a-kind four-and-a-half minute long audio-visual experience. As an alternative means of celebrating the brand’s longstanding history, the interactive exhibition highlights some noteworthy aesthetics and branding that have been part of Coca-Cola’s successful worldwide marketing campaigns
The 125th Year Exhibition awarded 3 Stevies and selected as ‘Best Practice’ among the global.